Thursday, 12 January 2012

Hello all, please see below the external project set by Diane Peyton Jones and Jim Green of Dorling Kindersley.

Established in 1974, DK publishes bestselling, award-winning and visually stunning reference books for adults and children. From travel guides and activity books, through to food, history, film and much more, DK makes ideas come to life! Owned by media group Pearson PLC, DK is part of the Penguin Group, and also acts as a parent company for video game publisher, Brady Games, and travel/non-fiction publisher, Rough Guides.

DK has established a worldwide reputation for its innovative non-fiction books in which the unrivalled clarity of the words and pictures come together to spectacular effect.

As well as creating beautiful books, DK is increasingly making content available in a range of digital formats. However, DK content in all its forms is still characterised by quality, expertise and accessibility. DK is a brand that inspires trust and we pride ourselves on creating books with international appeal, working with companies worldwide who share our values and ethos.

This project asks you to visually and / or typographically re-invent the format of the thesaurus [not the whole thing!]. The project is aimed at the 7+ age bracket and its purpose is to get children engaged with learning new words and expanding their vocabulary. It is also about considering how print content could be applied across interactive formats which are now being implemented within the world of publishing

Select three words OR themes and:

1. Produce 3X full colour spreads to the spread size of 276x432mm in either portrait or landscape format. If you choose portrait then we would like at least 1 or 2 of the spreads of the three to be landscape as well if possible.

2. Produce a proposal for an illustrated print approach that can then be expanded into an interactive version such as an app or a web-based experience.

At the interim meet you should have 3X roughs for each of the spreads and visually coherent ideas for the interactive proposal.

This is a speculative project and gives you the opportunity to think ambitiously and creatively about how imagery / illustration and content could be experienced by the reader / user. With that in mind you should be ambitious with your ideas. Putting your work in to an interactive environment offers the opportunity to think about short animated sequences, sound, navigation, space, texture, ambience. Bear in mind that you are NOT being asked to produce an app/website etc but develop ideas for how your content could be expanded / augmented through that sort of environment, so its a plan.

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