Sunday, 30 January 2011

Unit 10 3.4

One possibility for the presentation of artwork and research material are these archive boxes - this is an image from the stock at Silverprint which is a photographic suppliers - but the college shop also sell them.

Monday, 17 January 2011

Unit 10_3.3

There is a slight overlap here in the image - apologies again. However staying with the idea of a 'context' for the process. What is being described over the next few images is the direction and content of the secondary research that helped with the development of the project. It goes some towards describing the breadth, range and most importantly the synthesis of the information. See here for a definition. The idea with the processes of research being that you are helping to identify ideas/objects/images/textures/abstract concepts that relate to the subject and bring them together in a coherent body of work - that is the process of synthesis that we are describing here and is being described through this example document. You need to show that your research is being considered/combined/developed and where necessary edited out.

A quick tip; if you are making use of the internet and finding material that is relevant you can get a quick screen grab of it - it helps describe the journey that you have taken. Again the processes of synthesis apply - you need to show [visually/literally] how these things are significant and have helped shape your ideas and processes.

Unit 10_3.2

It may be worth spending a little time explaining the progress and rationale for your projects and their development - this need be no longer than 2-300 words [this could be the same as your contextual statement] just to outline what has happened, what the thinking was and why you have made certain decisions. HOWEVER PLEASE REMEMBER that your portfolio submission should be ostensibly VISUAL we need to see what you have made

Unit 10_3.1

You can see here that the document has been formatted - again it is very 'quiet' design that allows for the information to accessed readily. This is not necessarily the only way to present - the principles of presentation that are being applied here can translate in to material that has more 'personality'. See below:

A newsletter produced by Sara de Bondt for the British Council courtesy of here. Superficially looks like a piece of typeset design but if you look more closely you will see that it is all hand rendered.

However the principles of design are being used to give the pages consistency and to allow for legibility - so the page is ranged in to two columns of text with spot illustrations dropped in to the grid. During the 'publish' project in the second year you have been introduced to these core principles of layout - now may be a time to employ them again?

So the formalities of Graphic Design are being maintained here but approached using a more hand-made/idiosyncratic method.

More from the prodigious output of Sara de Bondt [from here] further describes how you can isolate key moments from say a sketch book, and format to show with real clarity the direction and development of ideas and work.

Unit 10_3

The proposed projects described in this submission merged some commissioned work as well as the original proposal to produce an online archive of 35mm slides, subsequently called the 'Museum of Modern Life'.

In terms of organisation this submission was excellent. It is important to note that the author took the decision to produce the piece as a book. This made perfect sense in this case as most of the imagery that was being used was stored digitally and the intention was for it to exist on screen as mediated imagery. It also meant that the submission could be formatted/designed allowing the viewer to easily navigate across the page and through the document as a whole. However it is NOT a requirement to make your submission as a book. What is being illustrated here are the principles that underpin an excellent submission.

apologies for the quality of the image. This is the cover page [including name - 'no brainer' I know but you would be surprised - please make sure that you include your name on your submission]. The submission already has an identity and through the course of the document the history and rationale for the choice of font/colour and overall look of the work is made clear. Whilst these are essentially graphic design concerns it is important that all aspects of your submission are considered, that you think about legibility. Good work can be dragged down by poor/lazy presentation so make sure that you consider how you label your work and consider applying a consistent' look'.

What is clearly identified above are types of activity that are broken in to chapters for instance the contextual research that constitutes the first chapter describes the rationale for the project development and the relationship with Unit 9.

The second 'chapter' is Archival research, relating very specifically to the project and its intention.

The third visual research - for this project as mentioned before the research was essentially found imagery that would be applied in to a format - but for the majority of you the visual research will constitute primary and secondary sources. In other words drawings/images that you have produced as well as imagery that you have found - drawn inspiration from.

The fourth section deals with website construction, including a substantial amount of technical research. Again very particular to the project but all of you will be engaged in some kind of process that enables you to produce work - it is worth taking some time to digest and explain what affect this had had on your working process, what you have learned/discovered etc.

The fifth and final section deals with branding and identity design - again this was essential for this kind of project - rather that run away and think that you have to do the same think about what aspects of your work you can clearly define, what you want to achieve by the end of the year in terms of profile - for instance if you are in the process of building a web site what kind of visual identity will you give it that helps to carry forward a sense of what your work is about. Everybody constructs a visual identity whether they are Illustrators or Graphic Designers, what is critical is that you are in control of that process and [allowing for serendipity and moments of intuitive genius] you make informed and intelligent decisions about what you are doing.

This makes the document very easy to navigate - it is very straightforward identifying the different aspects of the process. Whilst all of your submissions are going to look very different it is important to be aware of the level of clarity that your body of work should achieve.

Unit 10_2

Firstly and to be completely clear; The Unit 10 submission on the 7th of February will consist of:
> The Course Project.
> The research and development work for the personal project proposed at the end of the 2nd year.
This practical work will be in the research portfolio described in the briefing sheet.
> an edited 'highlights' of important/significant moments in your research and development.
This will be in the development file again described in the briefing sheet.
> a contextual statement [300 words - word processed].
> a revised Individual Programme of Study [IPS] again described in the briefing sheet.

One of the most important things to remember when preparing the Unit 10 submission is that organisation is vital. You have to assume that the people looking at and assessing your work have no prior knowledge of what you do or why you do it.
So you need to present a cogent and logical body of work that truthfully describes what and how you have compiled/produced/organised and incorporated in to your thinking research material.

In the subsequent posts I am going to take you through 1 of last years high achieving submissions to describe this. It is important to bear in mind that this is one way of doing this - NOT the only way of doing it and I am using it as an example because it describes clearly the depth and breadth of the process and clearly articulates the decision making processes.

Friday, 14 January 2011

Unit 10_1

Hello all

I am posting rather than emailing so that it will be easier to refer to this over the next few weeks. Unit 10 submission point is looming and I am sure that you have questions about what to submit and how to submit it. Whilst I am confident that you have had this briefed on several occasions and your first port of call ought to be the briefing sheet that you were given [and which is available via the Blackboard site], I am going to use this space to expand on what your submission of practical work COULD look like - whether it is a book or a portfolio or both. So watch this space - I will try to answer the questions posed via Peter later on but please contact me if you have any queries.