Wednesday, 6 October 2010

Penguin Grid

Something familiar - I hope. The grid produced by Romek Marber for the standard penguin paperback jacket. Consistency and an underlying structure are the watchwords for the book project. Marber's grid was the skeleton for hundreds of book jackets it enabled variety and diversity whilst maintaining a visual/branded consistency that made the appreciation of difference all the more acute - arguably the grid creates opportunity for the Illustrator/Designer. So thinking about a 'system' for the book products when considering option 1 bear in mind that a visual structure, like the underlying grid, gives you a certain secure freedom.

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